What do you rep?
Rep the culture.
Anywhere.
Streetwear that connects the global African community and culture.
The collection
Best sellers
About iREP
We are both Ghana and Georgia.
iREP Apparel is a streetwear brand built to connect the global African diaspora. It began in 2013 with one question, what do you rep?, and grew into a community that wears its roots with pride, wherever home is today.
We use fashion to start conversations that strengthen cultural ties and deepen love for African heritage.
Read our story
Try it
Say what you rep.
Type your city, country or crew and watch it land on the shirt. This is a preview of an idea, not a product yet.
Add your flag
Or drag the flag anywhere on the shirt.
Collab
Rep with us.
Three ways to join the movement, whether you're on campus, creating content or designing.
Campus Captains
Lead your ASA, BSU or CSA in iREP. Get a free starter pack, your own 15% code for members and 10% commission on every sale.
Apply now →Creator Crew
Make content about the culture? Get free gear, a code for your followers and better rewards as your sales grow.
Join the crew →Collabs
Designers, DJs and artists from the diaspora: let's build a limited iRep drop together.
Let's talk →Get the drop first.
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